Many startup and growth companies often waste valuable time and resources across all business functions due to the absence of a solid brand foundation. This is due to misconceptions that undervalue investing in a brand foundation. In the new virtual economy, the only companies that will remain competitive are those that truly understand their brand’s authenticity to connect to their target audiences effectively. 

FLOBEL’s Angel Investment Club in partnership with Marcum LLP produced “The Importance Of Branding In Sales Promotion For Growth,” a panel discussion that bridges the gap between sales and branding principles. It focuses on the brand elements that should be included in a company’s discussions of their sales and business development planning and execution.

The event was a two-hour facilitated discussion produced and led by FLOBEL advisor Tres Miah, Creative Strategist. The panelists included Lucien Etori- (Vice President SALT Branding), Stephen Bouikidis (Chief Digital Strategist, Magma Digital) Jay Baney (Vice President, Capture Point), Bruce Ditman (Chief Marketing Officer, Marcum LLP) and Cindy Tran (Senior Director of Marketing In-Sync Publcis Health). The seven-part video series produced by young Advisors Nicole Johnson and Ian Moran.

Part 2

Part 3

Part 4

Part 5

Part 6

Part 7